Ice-Watch fly the flag for the World Cup

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Ice-Watch has launched a collection of new watches just in time to capture the imagination of football fans at the 2014 Brazil World Cup.

The eight models in the Ice-World collection represent national squads represented at the tournament using the flags of including Belgium, Brazil, France, Germany, Italy, Spain, USA and England.

Each watch is presented in Big and Small versions with silicone straps and the flag designs present on the dial. The Ice-World collection is water resistant to 10atm, perfect for visitors to the world cup hoping to take a dip on the Copacabana Beach in between matches.

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The launch of the new collection follows a partnership between Ice-Watch and Brussels Airlines, Belgium’s flag carrier.

Each of the airline’s cabin crew will become brand ambassadors, wearing a Brussels Airlines-branded Ice-Watch with their uniform while the brand’s products will be available for sale onboard Brussels Airlines flights.

A total of 12 million Ice-Watch watches have been sold since the brand launched in 2007.

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