IBB London has won the distribution rights to a new watch brand from British fashion house Lulu Guinness in the UK and Ireland.
The brand will be launched at a limited number of retailers before Christmas, including Bath jeweller Fabulous and Japanese department store Mitsukoshi in London.
Distribution will then be opened up in the new year as IBB London takes delivery of more stock. The watches will have retail prices of £200 or less and due to the competitive price points IBB London’s Julian Pollock will be targeting department stores, TV retailers and fashion-forward independent jewellers, particularly jewellers new to watches.
The watch range features design motifs made iconic by Lulu Guinness, such as lips, lipsticks and black and white stripes, making the watches instantly recognisable.
The Lulu Guinness watches will also be launching simultaneously in Japan and the US through local distributors.
Watches is a new division for IBB London, which has been historically known as a jewellery manufacturer and distributor. This is the second watch brand to come under its umbrella, joining Glam Rock.
To see more images of the Lulu Guinness watch collection click here.