HYT goes sailing for first sponsorship deal

Since launching in 2012 HYT has focused on establishing a beachhead in the field of hydro horology, now three years and the opening of Kuala Lumpur boutique later the Swiss company has announced its first sporting partnership.

HYT is official timekeeper of the 2015 RC44 Championship Tour, an international yacht racing event.

Vincent Perriard, chief executive officer of HYT, said: “We felt the most natural way to further grow our brand would be through the full immersion of our ‘fluid DNA’ which is why we’ve joined with RC44 – a successful sailing championship and perfect partner for a niche brand like ours. We share the same passion for embracing fluids, cutting-edge technology and for challenging and breaking all limits!”

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The brand, famous for displaying the time using brightly coloured liquids inside capillary tubes, will produce a limited edition series of watches designed specifically for the RC44 Class Association.

Russell Coutts, founder of the RC44 Class Association and five-time America’s Cup winner, said: “Partnering with the prestigious Swiss watch company HYT is an exciting step for the RC44 Class and a fantastic complement which reinforces and strengthens both HYT and RC44 Class’s defining spirit – high performance, design and effortless style. This partnership will strengthen the RC44 Class brand as it continues to grow."

The ninth edition of the RC44 Championship Tour will make its debut in Malta’s capital Valletta, from 25 – 29 March 2015. The Class will go on to tour some of the finest sailing venues in Europe including a debut for Porto Cervo, Italy and the Swedish Island of Marstrand before rolling onto the Atlantic swell of Cascais, Portugal. To finish off the season, the fleet will make their winter migration to Virgin Gorda, British Virgin Islands.

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