Hublot secures branding in Fight of the Century

Hublot were in Floyd Mayweather’s corner for boxing’s biggest purse in Las Vegas at the weekend.

The LVMH Swiss watch brand sponsored the world champion welterweight, securing prime position for the Hublot name on his boxing shorts for what was the highest profile boxing match in living memory, one that Mayweather won on points against Manny Pacquiao.

Ricardo Guadalupe, Hublot’s chief executive officer, presented Mayweather, who was widely rumoured to have collected $180m for winning the fight, with a King Power WBC Full Pavé with Emeralds.

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This partnership marks the first time that Mayweather, a collector of gem-set luxury watches, has allowed a brand name on his boxing shorts.

“Everyone knows I am a big fan of luxury watches and Hublot is one of them,” said Mayweather. “I am extremely grateful for their support and I look forward to adding the King Power WBC Full Pavé with Emeralds to my collection.”

Hublot also held a boxing-themed event at its boutique in nearby Caesar’s Palace where guests could step in the ring for a photograph alongside a selection of Hublot-branded boxing props.

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