By Hallie Engel
Luxury watch brand Hublot and French Ligue 1 champions Paris Saint-Germain have announced the signing of a three-year partnership, making Hublot the official timekeeper and official watch of the football club.
The move provides the Swiss company with a strategic presence within the Paris club’s grounds at Parc des Princes. Spectators will watch the match time countdown on the Hublot chronometers on the upper level LED perimeter displays, and numerous clocks will be installed at key locations in the stadium.
At the start of the season, in recognition of their 2012/13 French Champions title, the Paris Saint-Germain team players received a Hublot Big Bang watch with a commemorative engraving on the back from their President, Nasser Al-Khelaifi.