Hublot’s two-year partnership with rock band Depeche Mode culminated in a gala dinner and auction in Moscow last night that raised more than $1.4million (£835,829) for clean water charity.
The event coincided with the end of the band’s 2013-2014 Delta Machine Tour in Moscow and raised much needed funds for water, a not-for-profit association that seeks to ensure clean water supply in developing countries.
Held in the historic Tsum building, the evening saw Depeche Mode and Hublot chief executive Ricardo Guadalupe join forces to auction off and present three unique lots, created especially for the event.
The lots included a black titanium-cased skeleton grand complication Depeche Mode Tourbillon and a Depeche Mode platinum disc; a Depeche Mode 2014 limited edition watch number 000/250 and a box set containing a signed guitar and a Big Bang Depeche Mode steel watch with a red central chronograph hand, engraved with the word Moscow. The box set was one of 10 created for places of special significance to Depeche Mode including Paris, New York, Los Angeles, Milan, Warsaw, Zurich, Berlin, Hamburg and Basildon, where the band formed in 1980.
All of the proceeds of the auction went to water and complemented the sale of the two Hublot Depeche Mode limited editions and the ten box sets over the last 12 months.
Previous events held by Depeche Mode and Hublot have included a 2010 concert and auction at London’s Royal Albert Hall for The Teenage Cancer Trust, the launch of the Big Bang Depeche Mode limited series in black ceramic in 2013 and the ten box sets launched at the Hublot boutique in Paris’ Place Vendôme in January.
Ricardo Guadalupe, Hublot CEO, added: "This unique collaboration is part of our ongoing special relationship with Depeche Mode. We first met in 2010 and hit it off straight away. If our friendship can make a difference, then we must not hesitate since connection is all about sharing. If you don’t share, you miss out. Hublot is in a fortunate position, and has a duty to share some of its success with those who need it."