Altitude 360 has been announced as the spectacular venue for the hotly anticipated inaugural WatchPro Hot 100 party.
At this glamorous event, which will celebrate the multi-billion pound British watch industry and those who drive it, invited guests will be able to enjoy drinks and bowl food from the lofty heights of the 29th floor of the ultra modern venue in the heart of the capital city.
Positioned dramatically high up in the Millbank Tower, Altitude 360 provides amazing views across London and is a popular choice for both corporate events and celebrities. Actor Tom Cruise has previously hosted a private after-shoot party at the venue for the crew of one of his films.
The glamorous evening, which will culminate in the reveal of a glossy book that is being compiled featuring the top 100 movers and shakers of the British watch industry, will take place on July 2.
WatchPro editor Kate Doherty said: "This opportunity to recognise and celebrate the hard work, creativity and passion of people who contribute in many different ways to the British watch industry is hugely significant and as such needed a suitably spectacular venue. Altitude 360 is exactly that."
The identity of the WatchPro Hot 100 is a closely guarded secret until the night of the party, which will be attended by 500 VIP guests invited by WatchPro and the sponsors of the WatchPro Hot 100.
Bering has signed up as the first gold partner of theWatchPro Hot 100.
The WatchPro 100 in on the evening of the first day of the two-day London Watch Show event. To register for the UK based trade watch show, click here.