Suvtphvl nick bucknell and bruce andrews beaverbrooks

HOT 100 PREMIER BUYERS: Nick & Bruce, Beaverbrooks

Nick Bucknell and Bruce Andrews have been on an expansion drive this year, diversifying the watch offer at Beaverbrooks to keep up with an ever-expanding customer base.

The list of categories served has gotten longer, the number of SKUs higher and online business is booming. “Watches have grown in importance within our business over the last few years, and we want to capitalise on this even further,” says Andrews who, when he’s not scrutinising new timepieces, can be found singing some sort of rendition of You’ll Never Walk Alone with his son – they are mad Liverpool FC fans.

As it became clear that the watch range at Beaverbrooks needed to expand, the dynamic duo fell back on strong professional relationships they have both nurtured over the years to make this happen. “At Beaverbrooks we place a huge importance on developing long-term, mutually beneficial relationships with all our brand partners, and we believe this certainly helps when we’re in negotiations to develop our brand portfolio,” explains Bucknell, who has been busy with another important relationship of late – last year he got engaged to fiancé Steph.

Bucknell and Andrews have a fast-paced professional life, that is for sure, but both are keen to make time for friends and family outside of work a priority and appreciate the importance of down time. Although for Andrews’ family, sometimes his time off can be a little too relaxing. “At times, I want to do nothing,” smirks Andrews. “This doesn’t always go down too well with my wife. Luckily, Zoe is very understanding.”

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