BaselWorld has signed a long-term deal with the Hong Kong Trade Development Council (HKTDC) for a continued Hong Kong pavilion at the show, set to run for another five years.
The contracts were signed today by Fred Lam, executive director of HKTDC, and René Kamm, chief executive of MCH Group. The Hong Kong pavilion will remain as aspect of the show until 2017, with an option for a further five years up to 2022.
Kamm said: "Since 1986 our guests from Hong Kong have been reliable partners and a valuable element of this show, which always sets out to depict the full breadth of the world watch and jewellery industry.
“I am very happy that we have succeeded in securing this relationship of trust and in taking it forward over the long term."
The contract will ensure that more than 200 exhibitors from Hong Kong will be part of the 2013 show due to be held in April owing to the ongoing restructuring work at the Basel Messe.
Lam said the agreement constitutes a further milestone in the history of the presence of exhibitors from Hong Kong at the show: "We will continue to be present in Basel with the biggest pavilion in future too.
“BaselWorld provides the best and most important opportunity outside of Hong Kong for our manufacturers to get in touch with specialist dealers from all over the world."
The Hong Kong pavilion will next year be located in a new position in Hall 4, directly on Exhibition Square.