Music-inspired watch brand Holler has signed up boxer Mike Tyson as a new ambassador for the brand.
The watch brand said that the connection between Tyson and Holler, which is inspired by music rather than sports, can be found in the brand’s logo. It said in a statement: “The design roots for Holler are entrenched in urban music, but crucial to the Holler logo are wings. Wings typically express rising above and beyond a challenge, something which championship boxers like Tyson have very much in common with a brand like Holler.”
Tyson is the second boxer to sign up as a Holler ambassador, joining Roberto Duran. Dance group Diversity are also faces of the brand which is distributed in the UK by DMJ.
DMJ managing director Darren McCormick said: “This is a major coup for Holler to have another extremely talented celebrity on side, as not only is Tyson a global superstar but we feel very lucky that he is taking the time to endorse Holler at such a busy time in his career.”