Holler interviews latest ambassador Bobby Womack

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Bobby Womack has joined forces with Holler watches, the brand that has put his face to a timepiece as part of its Crazies collection.

The American singer met with Holler’s distributor, Darren McCormick of DMJ, and was interviewed wearing the watch and a Holler hat. The Crazies Bobby Womack timepiece was named one of WatchPro‘s Watches of the Year in the Fashion category. It features artwork taken from Womack’s 1978 album, Pieces.

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Bobby Womack has now become a face of Holler, joining the likes of Mike Tyson and Roberto Duran as a brand ambassador. Holler watches are also the official timekeeper of West Brom football club. 

McCormick said: "I have followed Womack’s music since the early days of his career in the 1970s.”

He added that he never dreamed of working with such a major star. McCormick’s interview with Womack includes the singer stating: "I have never seen such a great concept of album covers being on a watch.”
 

 

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