Fashion watch brand Hip Hop has created a range of timepieces that glow in the dark.
The brand, which is famed for its colourful scented rubber watches, is planning to target clubbers with the collection.
The watches, which have an RRP of £24.99, appear translucent during the day but when the light is low the straps and faces glow in the dark.
Hip Hop has created a promotional video to promote the range which you can watch below.
