With the unpredictable, mad, yet brilliant Jean-Claude Biver at the helm, TAG Heuer’s fortunes have been transformed in the past 18 months.
Of course it helps to have a seemingly bottomless marketing budget behind you, but there have been other brands that have spent big without achieving the same level of success.
The big announcement in 2016 was that TAG Heuer would be the Official Timekeeper of the Premier League, the biggest and most popular football league in the world by miles.
This special edition aims to bring the excitement of a Premier League football match to life for the wearer.
Its standout feature is its ‘Match Timer’ function, which allows wearers to time a game accurately, no matter what time it starts.
The watch’s uni-directional rotating bezel features a polished black ceramic insert with engraved silver numerals up to 45 minutes for timing a half, and red engraved numerals between 45 and 60 minutes for timing extra time.
The Premier League Lion Logo features on the anthracite dial at 9 o’clock and as an engraving on the case back.