Henry London expands route to market by taking timepieces to sea

Henry London Queen Victoria 1[3]

Watchmaker Henry London has has opened up a new sales channel after striking a deal to take its collections aboard luxury cruise liner Queen Victoria.  

Henry London will be partnering with Harding Retail, a commercial retailer that operates on high-end cruise ships, and British-American cruise line Cunard.

The partnership will expand the timepiece offering of the Queen Victoria, which has recently undergone a significant refurbishment. The £34m renovation, which was completed last month, has coincided with the Henry London launch on board.

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Henry London’s bespoke engraving service, which has largely been an online exclusive up until now, will be offered on Queen Victoria as a complementary service with every watch purchase.

The development comes a month on from news that the successful launch of Henry London watches has propelled parent company Peers Hardy into the Sunday Times HSBC International Track 200 league table of Britain’s fastest-growing mid-market private companies.

 

 

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