Royal London watches has signed a two year agreement to become the Official Timing Partner of West Ham United.
Royal London is owned and distributed by Condor Group, which started life in 1939 as a watch strap manufacturer, and now boasts turnover of $10 million worldwide from a portfolio that also includes TimeCo and Cannibal watches.
West Ham’s profile has risen above its mid-table league status this year thanks to a highly anticipated move next season from its long-term home The Boleyn Ground to the former Olympic Stadium.
Royal London will enjoy various branding opportunities linked to timing at the Boleyn Ground and the Hammers’ new Stratford home.
The brand will also be introducing a range of limited edition timepieces to commemorate West Ham’s final season.
Royal London managing director Narshi Bhoja said: “We are absolutely delighted to have signed this sponsorship agreement with West Ham United, a club who’s trajectory matches that of ours. It will be fantastic to be part of the club’s final season celebrations including the launch of our limited edition automatic watch to commemorate the occasion, and look forward to continuing our partnership in to the fantastic new stadium.”
Felicity Croft, commercial director of West Ham United, added: “The Club is thrilled to have signed this sponsorship agreement with a major British watch brand with a truly global presence.
“Royal London is a brand that has a clear synergy with us, as London’s authentic football club, not least with next year’s move to Queen Elizabeth Olympic Park.
“I’m sure our supporters will be excited by the prospect of getting their hands on a very special, limited edition co-branded watch.”