Hamilton & Inches opens doors on Rolex Room

Watch, clock and jewellery retailer Hamilton & Inches opened a dedicated Rolex Room at its Edinburgh flagship store yesterday. The store is showcasing the luxury watchmaker’s BaselWorld 2013 collection.

The room is part of a three-year restoration and renovation of the Grade A listed building. A marble-floored, 40m2 room, the Rolex space will be one of the largest in-store Rolex areas in the UK.

Hamilton & Inches’ Rolex Room features the signature Rolex green and beige, and will be the first in the UK to showcase Rolex’s new interior design and materials unveiled this year.

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In celebration of the close partnership between the two companies and to showcase the innovation in both product and design, Rolex is bringing the full BaselWorld 2013 Collection to Hamilton & Inches from October 24 to 29.

Hamilton & Inches managing director Stephen Paterson said: “We are incredibly proud to be an official Rolex retailer and share their commitment to the highest standards of craftsmanship and service. The creation of our Rolex Room has enabled us to stock the most extensive range of Rolex wristwatches in Scotland in a unique environment that has extended and enhanced our showroom.”

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