British watch house Zeon Ltd has appointed Javier Guerra as its new national sales manager.
Guerra, previously sales director for Fire Rock International where he was responsible for the Shimla Jewellery brand as well as Black Dice and LTD watches, gained significant experience in sales and brand management over the last eight years.
In his new position as sales manager in the UK, Guerra will be responsible for driving sales across Zeon’s watch brands; Ingersoll, Barbour, Braun and Vivienne Westwood. He will oversee all key accounts and will report directly to Managing Director Simon Gilham, who said: “Javier has established relationships and a great rapport with many of our key accounts. His strong sales background in the jewellery and watch industry will be an asset to Zeon.”
Zeon Ltd is the UK’s largest manufacturer and distributor of watches and clocks and was one of the first UK companies to become involved with the licensing of famous brand names in the watch market.