Graham names racer Liquorice as brand ambassador

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By Deepa Narwani

Graham watches has announced its newest brand ambassador as race driver Steven Liquorish.

The British brand has added Liquorish to its already testosterone-fuelled line up of male ambassadors, including rugby star Mike Tindall, Kieth Flint of the Prodigy and car enthusiast and singer Jay Kay, from Jamiroquai. Men’s tailor Oswald Boateng is also one of "Graham’s People", as is American Major League baseball player CJ Wilson.

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The brand selected Liquorish, a relatively new name on the racing scene – he began racing in 2006 – as he reaches championship level in GT3 racing. He finished third last year in the Porsche GT3 cup challenge.

Liquorish competed in the Porsche 911 cup for the 2012 UK championship and won the opening round at Snetterton and had another win at Croft. He is currently positioned second in the 2012 championship.

Graham’s Chronofighter Oversized Referee RBC 6 Nations watch was named a highly commended timepiece in WatchPro’s Watches of the Year 2012.

 

 

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