Girard-Perregaux partnered with the Motion Picture & Television Fund and The Beverly Hills Hotel & Bungalows to celebrate the centenary of the famous Hollywood hotel at the weekend with a packed schedule of celebrity events and the creation of a limited-edition watch.
The Swiss watch brand, which is distributed in the UK uinder new comapny Perrelux, created a watch in honour of the centenary – the 1966 Beverly Hills Hotel limited edition timepiece. The watch has been created with a rose gold or white gold case and features a black alligator strap with a pink underside and pink second hand in honour of the Pink Palace nickname given to the Beverly Hills Hotel.
The watch houses a Girard-Perregaux automatic manufacture movement and a special engraving on the back that reads “Beverly Hills Hotel- 100th Anniversary SPECIAL EDITION”. Actor Warren Beatty was also honored by Girard-Perregaux and was presented with one of the watches.
Sowind Group chief executive Michele Sofisti said: “We are very proud to honour the Beverly Hills Hotel and the Motion Picture & Television Fund. It is an icon within the entertainment industry, which is why we wanted to honour them with our iconic 1966 timepiece. In addition, the constant support they provide those in need is a great example of what we all can do to assist those around us”.
The celebratory weekend sponsored by Girard-Perregeaux kicked-off on Friday with an evening of comedy and jazz by the pool hosted by Bill Cosby to benefit the American Comedy Fund, a partnership between MPTF and Viacom Entertainment Group. Guests attending included Tom Arnold, Kristen Bell, Barbara Davis and Martie Maguire.
Then on Saturday a cabana-chic, vintage-style pool party featuring a special performance by DJ Matthieu Schreyer was followed by the launch of an exhibition featuring classic photos from The Beverly Hills Hotel shot by legends of the photography world including Bruce Davidson, Anthony Friedkin, Terry O’Neil, Julius Shulman, and Julian Wasser. Robert S. Anderson, official historian and great-grandson of the hotel’s original owner, who wrote The Beverly Hills Hotel – The First 100 Years, was also on site to sign copies of the newly released book.
Additionally that evening, Brett Ratner hosted an intimate cocktail celebration and dinner which premiered a short film created by Academy-award winning filmmaker Chuck Workman commemorating The Beverly Hills Hotel’s 100-year anniversary, and narrated by Lauren Bacall with anecdotes from Warren Beatty, Mary J Blige, Clive Davis, Michael Douglas, Jimmy Fallon, Jeffrey Katzenberg, and Robert S. Anderson.
The premiere was followed with a performance by the incomparable nine-time Grammy Award-winning artist, Mary J. Blige. Guests attending included Warren Beatty, Cat Deely, Mena Suvari, Joely Fischer, Donald Faison, Zach Braff, Karina Smirnoff, Donna Mills, Francis Fischer, Stana Katic, Jeffrey Kazenberg, Michael Chow and more.