Casio watch brand G-Shock is set to launch a timepiece designed in collaboration with UK fashion house Maharishi, said to bring together both brands’ values of “toughness and perseverance”.
The watch, based on the G-Shock GA-110 model, is a monochrome timepiece with a striped pattern on the strap called Bamdazzle, which is said to have been inspired by the black and white dazzle paint scheme used on Navy war ships during the First World War.
The original pattern was used on the ships to confuse German torpedo operators as to the directions in which the ship was travelling, its distance and its speed.
Maharishi is a UK designer label, founded in 1994. Its head designer Hardy Blechman said: “Maharishi is still a small independent company, without holding the G-Shock ethos of never giving up, we would have never survived.”
The watch will be launched at an event in London tonight and will be available at the Maharishi store in central London.
The watch is water resistance to 200m, has a LED light, 48 city world time, alarms and calendar.
