Casio held a party for the closing of G-Sessions in London with celebrations at Dary Walk Brick Lane, last week.
Part of G-Shock’s 30th anniversary celebrations, G-Sessions is a Pan-European project that searches for artists across disciplines including music, design, art and fashion. Events have taken place at various pop-up stores across Europe, including Milan, Barcelona, St Petersburg, Berlin and Paris. London is the final destination for G-Sessions.
G-Shock has selected a number of creative individuals from each city as an ambassador, who, as part of a team, has 30 days to design a creative artistic piece and a watch, from the date of the official closing party.
For London, the ambassador is singer and music producer Ghostpoet. Casio head of marketing Tim Gould said: "G-Shock are proud to be ending our 30th anniversary celebrations on such a positive note and we will continue our work in supporting and inspiring young talent for the future on a global scale."
G-Sessions artwork will be judged by the G-Shock community on Facebook at the grand finale, which will be hosted in November.
The winning team will receive a cash price and, to commemorate the 30th anniversary, the winning watch will see the light of day as a limited edition model in 2014.