Rotary has signed Chelsea Football Club midfielder Frank Lampard as a brand ambassador.
The signing comes as part of the watch brand’s first season sponsoring Chelsea as Global Official Timekeeper.
Rotary said that it chose Lampard as its ambassador due to his shining 12-year record with the club, during which time he has become its all-time top scorer, as well as his strong work ethic. Lampard is also said to have a personal interest in watches.
Rotary chief executive Victoria Campbell said: "We are extremely proud that Frank Lampard has agreed to become our brand ambassador for the first season of sponsorship. Frank is without doubt a world-class footballer and incredible team player not only for Chelsea FC but also on the world stage playing for England. This allied to his love of watches makes Frank a great ambassador for Rotary."
Lampard, who has captained England more than 100 times, added: "I am delighted to become Chelsea’s brand ambassador for Rotary, a world-renowned company with a fantastic reputation for quality. This is a huge year for Chelsea and England and it is pleasing to know Rotary are on our side."