Former Bering UK director Henrik Leth Møller has revealed that he will be moving to jewellery brand Trollbeads in the new year as UK sales director.
Leth Møller announced earlier this month that he had left the Danish watch brand with immediate effect an while he confirmed he would be moving a UK-based role in the jewellery industry the company was not named at the time.
In his new role with Trollbeads, which officially starts on January 2, Leth Møller will be responsible for developing and managing the jewellery brand’s sales strategy in the UK and Ireland.
He will report directly to Trollbeads in Denmark and to the recently appointed Trollbeads UK chief executive David Riddiford, who was previously chief executive at watch and jewellery brand Links of London.
Leth Møller said: “Trollbeads is an international Danish company with a great legacy and I am proud to become a part of this inspirational and innovative organisation which designs truly unique and original jewellery.
“This is a brand with enormous unleashed potential and I am very much looking forward to developing the business here in the UK.”
Trollbeads UK is a subsidiary of Danish jewellery brand Trollbeads created following the acquisition of previous UK distributor Fable Trading in September.
