Links of London and Folli Follie will both open new brand stores on Oxford Street later this year.
Property manager REM has reported that the two FF Group brands will open stores in the Park House development totalling 4,028sq ft across two floors.
Folli Follie confirmed its store would be open in November and will house exclusive new products for the UK market.
FF Group UK managing director, Declan Delanty, said: “We are very excited about the retail possibilities of this resurgent area and will have two stores demonstrating the very best of Links of London and Folli Follie. We have taken the opportunity not only to open two stores in a key London location but also to use the impressive surroundings of Park House to house brand showrooms and a VIP area in the first floor space. ”
REM’s leasing director, James Goldsmith, said: “The retail units at Park House effortlessly deliver the fantastic space that is the benchmark for what retailers require in the 21st century. The building offers the kind of quality location that these aspirational luxury brands, Links of London and Folli Follie, need in central London and these two great additions to Park House show the changing face of this section of Oxford Street.“
Park House comprises 500,000 sq ft of mixed-use building set at the west end of Oxford Street. It sits at the heart of North Mayfair, an area undergoing a substantial rejuvenation.
Bond Street Crossrail station – due to open in 2018 – is providing a strong catalyst for change, with developers investing in property and attracting new businesses to the area, including new hotels, restaurants and new retail concepts.