First Victorinox INOX Steel land in the UK

Victorinox has the first UK stock of its ultra-rugged INOX quartz watch on its new steel bracelet available as a two week exclusive at the brand’s flagship store on Bond Street.

The INOX launched at Baselworld 2014 and created a huge stir, offering a robust steel quartz watch that could survive a barrage of 130 demanding tests including being driven over by a 64-ton tank.

We selected it as one of our watches of the show and it went on to win WatchPro’s Watches of the Year Sport Watch category later in the year.

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WatchPro’s confidence was well-placed, with Victorinox’s UK distributor Burton McCall winning a Victoria Award from Victorinox for Best Global Sell-through of the INOX at Baselworld this year. Victorinox told WatchPro that since its 2014 launch, the INOX had accounted for one in every five of its timepieces sold globally.

The watch, which at launch was secured on a rubber strap with pin buckle, had taken four years to develop but a solution for an equally robust steel bracelet still evaded its design team. That was rectified this year when Victorinox presented the INOX on a steel bracelet that survived the same testing procedure. A fourth colourway, Victorinox’s signature red, was also revealed.

After the two-week exclusive at Victorinox’s flagship store the INOX steel will go on sale priced £429 at other UK retailers in September.

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