EXCLUSIVE: Meistersinger switches UK distribution to The Blue Company

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Meistersinger has appointed The Blue Company as its exclusive distributor in the UK, WatchPro has learned.

The German watch brand has had an unsettled history in the UK, having first been introduced by Nuval, which went into liquidation in 2014.

Distribution was picked up by Veritime in the same year, but the agreement has lasted less than three years.

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The Blue Company is forging a solid reputation for distribution and support for independent luxury watch brands. Its current portfolio comprises French watchmaker Briston,and German brands Junghans and Mühle-Glashütte.

Meistersinger sits comfortably alongside the other three Blue Company brands, and hopes to work with similar retailers. Monica Porracin, managing director, for the distributor says she is looking for fine luxury watch retailers including major multiples like Watches of Switzerland and smaller jewellers with a passion for quality watches.

Its watches typically sell for around £1500.

“The brand would sit well with other German watches like Junghans and Nomos as well as Swiss luxury makers like Rolex,” Ms Porracin told WatchPro.

Meistersinger currently has 10 retailers in the UK and The Blue Company has no intention of over-distributing the brand. “Our strategy is to be selective. I hope to add between two and four doors in 2017,” said Ms Porracin.

As well as announcing its new distribution agreement, Meistersinger has also unveiled examples from the 2017 collection that will launch at Baselworld.

The brand, which is known for its single-hand watches, is launching the the Neo Plus, a big brother to its successful Neo line.

The ultra-slim Neo, with its thin bezel, functional typography and domed hardened acryl glass, has a 1950s aesthetic, but today’s market likes larger watch faces, so the normal 36-millimeter diameter case has now been complemented by a 40-millimeter model.

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