Richemont’s most irreverent watchmaker, Roger Dubuis, will open a permanent boutique in London’s Harrods in February.
Jean-Marc Pontroue, CEO for Roger Dubuis, told WatchPro on the eve of SIHH in Geneva, that the shop would open around February 15, or possibly a few days earlier.
The 35 square metre boutique within the Harrods Fine Watch Room will be the second branded boutique for Roger Dubuis in Europe. The other being in Geneva.
The company specialises in high end limited edition pieces, typically selling for six-figure sums, and its rarest pieces are usually reserved for its own boutiques.
Harrods gave the green light to a permanent outlet following the success of a temporary placement in July last year, which Mr Pontroue said exceeded expectations for the brand and the department store.
“We are a maker of very high end watches and fit well into a very high end retailer like Harrods,” he explained.
Women’s watches were a particular attraction for Harrods. In 2016, 30% of all Roger Dubuis watches sold were ladies’ models, Mr Pontroue revealed.