EXCLUSIVE: Harrods set to open Roger Dubuis boutique in February

Roger Dubuis CEO Jean-Marc Pontrou? gestures during an interview at the Roger Dubuis stand during the opening day of the "Salon International de la Haute Horlogerie" (SIHH), a professional fair in fine watchmaking in Geneva, on January 18, 2016. / AFP / Richard Juilliart        (Photo credit should read RICHARD JUILLIART/AFP/Getty Images)Roger Dubuis CEO Jean-Marc Pontrou? gestures during an interview at the Roger Dubuis stand during the opening day of the “Salon International de la Haute Horlogerie” (SIHH), a professional fair in fine watchmaking in Geneva, on January 18, 2016. / AFP / Richard Juilliart (Photo credit should read RICHARD JUILLIART/AFP/Getty Images)

Richemont’s most irreverent watchmaker, Roger Dubuis, will open a permanent boutique in London’s Harrods in February.

Jean-Marc Pontroue, CEO for Roger Dubuis, told WatchPro on the eve of SIHH in Geneva, that the shop would open around February 15, or possibly a few days earlier.

The 35 square metre boutique within the Harrods Fine Watch Room will be the second branded boutique for Roger Dubuis in Europe. The other being in Geneva.

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The company specialises in high end limited edition pieces, typically selling for six-figure sums, and its rarest pieces are usually reserved for its own boutiques.

Harrods gave the green light to a permanent outlet following the success of a temporary placement in July last year, which Mr Pontroue said exceeded expectations for the brand and the department store.

“We are a maker of very high end watches and fit well into a very high end retailer like Harrods,” he explained.

Women’s watches were a particular attraction for Harrods. In 2016, 30% of all Roger Dubuis watches sold were ladies’ models, Mr Pontroue revealed.

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