Goldsmiths will be introducing watches from Eterna into a selection of its stores across the UK this month.
Watches from the historic brand will be available at 15 Goldsmiths store including a number of the Aurum-owned retailer’s larger outlets such as those at Meadowhall, MetroCentre, Westfield, Victoria and Thurrock.
Neil Duckworth, managing director of Veritime Ltd, UK distributor of Eterna, said: “This historic brand is really a ‘sleeping beauty’, having been very big in the 1960s and 70s. With some help from outside investors and a new management team in Switzerland this brand has well and truly ‘woken’ up and is now taking the market by storm.
“Eterna watches can be summed up by four core values, heritage, reliability, innovation and Swiss origin. But also at the heart of their current and future success is value. Eterna watches are high quality timepieces at amazing prices.”
Collections likely to be key to distribution within Goldsmiths include Eterna’s Heritage line, limited edition reproductions of iconic Eterna watches of yesteryear such as the Pulseometer , super-Konitki and the 1938 Chrono.