Elliot Brown has entered the world of sports sponsorship after becoming the official timing partner of the Artemis Offshore Academy ahead of its biggest race of the year.
The Poole-based watch brand became a 2015 partner of the short-handed sailing series ahead of the first leg of the 2,185-mile 2015 Solitaire du Figaro race which started in Bordeaux on Sunday.
Each of the eight skippers taking part in the race – short-handed sailing involves a single crew member on each boat – were gifted with the Elliot Brown watches they had selected.
Ed Hill, Academy commercial manager and 2013/14 Solitaire du Figaro competitor, explained how the series became involved with Elliot Brown, saying: “I’d heard about Elliot Brown from articles in the media and after seeing them in a local Snow & Rock store. We have been searching for a timing partner who match our ethos, a company that can produce a watch tough enough to withstand the kind of punishment our sailors give them every day. In Elliot Brown we’ve not only found a great watch brand but a great company we’re proud to work with."
In support of the Academy through the month long Solitaire du Figaro, Elliot Brown Watches will be exhibiting in the Torbay Race Village as part of this year’s UK Solitaire du Figaro stopover, where they will become the official timekeeper of the Torbay stopover PRO-AM race on Friday 19th June.
Rookie skipper Elsey commented: “They are not just very smart and stylish, but are a really tough watch. Totally waterproof and shock resistant, it’s a really great watch for land and sea.”
