Elliot Brown is supporting the launch of its first ladies watch collection earlier this year by working with three inspirational female brand ambassadors.
Adventurer Sarah Outen MBE, environmentalist Lizzie Carr and firefighter Bex Sims have all signed to work with the British watchmaker to draw attention to the indestructible qualities of the Elliot Brown Kimmeridge line of timekeepers.
“There’s lots of brands out there that pretend to be macho, pretend to be tough and pay people to wear their watches but actually they are not really fit for purpose”, says Ian Elliot, co-founder of Elliot Brown. “Our watches have rowed oceans, they have climbed mountains, they have been to both poles. Like our men’s watches the Kimmeridge collection is tough and whatever challenges our ambassadors undertake they can rest assured that the watch on their wrist will be reliable and can stand up to any task,” he adds.
Sarah Outen is the first woman and youngest person to row solo across the Indian Ocean. Lizzie Carr has completed a 400 mile solo paddle boarding expedition along the length of England’s waterways. As well as her job as a firefighter, Bex Sims will be on board a Clipper yacht during Leg 6, one of the toughest legs of the Clipper Race 17/18, a race that is sponsored by Elliot Brown.
“The relationships forged with our brand ambassadors are founded on respect and synergy with our ethos and not on the basis of paid sponsorship”, says Mr Elliot.
The Kimmeridge collection has been an immediate success, according to Elliot Brown, becoming its second best-selling family after the Canford men’s watches.
There are nine styles in the Kimmeridge range, which echo the design of the men’s Canford collection in smaller sizes with subtle, graceful touches. Prices range from £350 to £450.