There’s no other brand quite like Sevenfriday, which has been deliberately ignoring the rule book since it arrived on the scene back in 2012.
This year the bombastic lifestyle brand collaborated with both Instagram phenomenon Watch Anish and artist Tomyboy from Rocketbyz to produce 50 watches.
Each one is hand sprayed by the artist, meaning that all 50 are unique, while the parts were assembled in Zurich, with an automatic Miyota movement powering the timepiece.
The success of the collaboration can be gauged by the fact that all 50 sold out through Watch Anish’s website in just eight hours, with some since being resold for values up to £5,500.
Expect this collaboration to return in 2018.