Historic Swiss watch manufacturer DuBois & Fils is once again turning to innovative fundraising methods to attract new capital.
The Le Locle watchmaker, which was founded in 1785 and claims an unbroken run of 229 years of watch manufacturing, will be offering shares in the company via its website throughout the month of June with specific focus on Middle Eastern investors.
The company caused a stir last year when new owner Thomas Steinemann used crowdfunding to launch a new collection of limited edition watches. Nearly 600 people from 22 countries participated, raising CHF 1.5million (£993,656) over the course of five months.
The number of shares offered is said to be strictly limited and interested parties can register for details on the company’s website.