Du Maurier will be using this weekend’s London Watch Show to unveil the brand’s new men’s diving watch.
The British heritage-inspired brand exhibited at the first London Watch Show last year and has noticed increased sales.
Marianna Browning, co-founder of du Maurier, commented: “The last twelve months have flown by. Since the last London Watch Show, sales have increased steadily as more and more people discover our brand. We had a very strong Christmas and sales are showing a significant year on year increase so far. We also launched our newest ladies model, the Daphne Signature, which is offered with an antique gold face or a smart black face with a variety of straps. A good year all round!
The two-day event, the UK’s only trade event dedicated to the watch industry, opens its door at London’s Freemasons’ Hall on Sunday morning at 9am.
Du Maurier will use the show as a launch pad for its latest model, a divers’ watch for men, putting it in front of a nationwide audience of retailers, buyers and distributors before anyone else.
“We are showing our full range at the London Watch Show this year as well as previewing our new men’s model – a fabulous vintage style diving watch. We are very proud of our collection so far and excited to be introducing our new model. We are taking part this year to meet new retailers and catch up with our industry peers.”