A successful strategy of international expansion has seen The Dreyfuss Group receive a Queen’s Award for International Trade.
The group, with a portfolio including the Rotary, Dreyfuss & Co and J&T Windmills brands, has pushed ahead with a rapid programme of international growth in recent years and now has a presence in 45 countries.
Victoria Campbell, managing director of The Dreyfuss Group, said: “It is a phenomenal achievement for The Dreyfuss Group to be recognized for this award, and one that we are extremely proud of. We will carry The Queen’s Award for Enterprise in International Trade with pride for the next five years.”
The company is managed by chief executive officer Robert Dreyfuss, who represents the fourth generation of family management at the company.
The group had, until last week, been owned by the Dreyfuss family. It was sold for £27million to Chinese investment company, China Haidian, which has a strong presence in watchmaking, distribution and sales in the Far East.
Rotary was founded in Switzerland in 1895 by Moise Dreyfuss before being moved to Britain in 1920 at which point the company also began to import watches. Rotary was named as watch supplier to the British Army in 1940.