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Dreyfuss Group revives J&T Windmills brand

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The parent company of Rotary and Dreyfuss & Co has revived the J&T Windmills brand, named after pioneering 17th century English clock maker Joseph Windmills and his son Thomas.

The Dreyfuss Group, now owned by China Haidian, has reinvigorated the long-neglected brand, with three new 37mm watch families named Throgmorton, Threadneedle and Bartholomew, each available with four dial colours.

While constructed using Swiss-made components including Sellita SW200 movements, the Sterling silver-cased watches are entirely assembled in the UK. Pocket watches are also included as part of the collection.

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Customers will be able to customise their own watch using an online configuration tool on the brand’s website and each watch in the series will cost £999 and be presented in a handcrafted box with removable tray, under which cufflinks can be stored.

J&T Windmills was not the only English name revived at Baselworld 2015, U-Boat and Welder owner Mounir Moufarrige introduced the watch world to his reimagining of the work of famed British horologist Larcum Kendall, with a series of chronometer’s under the L. Kendall brand name.

Tags : british watch brandChina Haidian Holdingsdreyfuss & codreyfuss groupj & t windmillsjoseph windmillsRotary watches
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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