Northeast distributor DMJ is set to expand into the retail sector, with the opening of its first store, Planet Watch.
The new store will open in Newcastle before Christmas, as the next step beyond DMJ’s distribution of timepiece and jewellery brands in the UK and Ireland.
The shop is set to be dedicated to “new, exciting and exclusive fashion watch brands”, and will likely feature the brands distributed by DMJ, including Holler and Wize & Ope.
The shop is described as having an “Apple-inspired modern environment where no product is hidden behind glass”, something DMJ says will encourage customers to touch every watch.
The watches will have RRPs up to £500, with DMJ specifically choosing to retail colourful brands that it says will appeal to fashion conscious consumers.