Crowd raises ?£100k for Swiss watch maison

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Swiss watch house Philippe Dubois & Fils has used the power of crowd funding to raise CHF 150,000 (£100,000) to finance the production of its new collection.

The money, which has been raised from around 84 watch enthusiasts so far, will be used to create a limited edition collection of mechanical watches that will launch next year. Each model will be limited to 99 pieces.

Retailers are also expected to invest alongside watch lovers.

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Every investor will be able to buy one of the watches at a discount based on the size of its donation towards the collection.

“An investment in our company is set for the long term, not a short-term profit. The partners are invited to become a part of our culture, because they trust the company,” said Thomas Steinemann, owner and CEO of Philippe DuBois & Fils.

The investment approach will also form part of the brand’s marketing. "Every investor has confidence in the company – and confidence is what a brand needs. This is how we spread our name in the world. Every person that wears our watches, each shareholder is a brand ambassador," Steinemann added.

The brand announced last month that it would be using crowd funding as way to enable it to create products for next year’s watch shows.

 

 

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