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Consumer digital women’s watch magazine launches

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An online magazine dedicated to women’s watches has launched. Eve’s Watch for consumers aims to meet women’s growing interest in investing in watches.

The website, www.eveswatch.com, is packed with information about women’s watches from different genres, not only talking about fashions and trends but also the workings of more technical watches.

Eve’s Watch is the brainchild of Larissa Trew, a watch enthusiast and managing director of boutique PR agency, Believe Eve. Trew said: “Working within the watch industry, it became clear there was a need to give women’s timepieces the channel and exposure that they deserve. We believe watches are the unsung hero when it comes to accessories, so we want to lead the trend and establish them as pride of place in women’s wardrobes. We’ve worn them, reviewed them, filmed them and reported them, to help women make an informed choice about what adorns their wrists.”

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The website is intended to provide women with the knowledge they need before they make a watch purchase. The site includes news, video reviews, interviews, buying guides and trend updates.

It also includes contributions from a host of well-respected watch journalists.

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