Connected watches take centre stage for Fossil Group brands in 2017

Fossil Q

Fossil Group will put on one of its biggest presentations in Europe at Inhorgenta in Munich this month, and this year there will be a huge push for connected timepieces across seven pf its brands.

2016 saw FossilQ and Michael Kors Access smartwatches fly out of British stores, encouraging Fossil to expand its connected range to include Skagen, Misfit, Emporio Armani, Armani Exchange and Diesel ON.

Some of Fossil Group’s 2017 collections will be full smartwatches with everything presented on OLED screens.

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Others will be hybrids, where normal watch functions are powered by long-lasting quartz movements, but the watches will communicate information like step counts and heart rates to smartwatch apps.

The muscular Diesel ON is a good example of the hybrid approach, running for six months without charge thanks to its cell battery, it tracks movement at the same time as allowing people to control music on their phones.

Diesel

The Fossil Q line of fashionable wearables, pictured top, is being expanded into three collections: Q Modern Pursuit, Q Grant, and Q Accomplice, three types of wearables covering Android Wear, hybrid smartwatches, and activity trackers.

“In this ever-evolving digital space, we are constantly learning more about what customers want from us as a brand and from technology, and we see limitless opportunity to continue to expand our category offerings and work to improve to meet their growing and changing needs,” says Jill Elliott, chief creative officer, Fossil.

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