Premium women’s watch brand CLUSE has opened its first pop-up shop in Citadium, a ‘streetwear’ department store in Paris.
Coinciding with an exclusive launch of its latest La Roche Petite Dalmatian capsule collection, the minimalistic fashion watch brand has developed a distinctly CLUSE furniture concept in rose gold to present its range.
CLUSE, which is already renowned for its online presence, said the pop-up shop presented the “perfect opportunity” for the business to align its online and offline strengths.
The success of this pop-up shop and the positive reaction from store staff, customers and retail partners alike has led CLUSE to adapt this furniture for POS around the world.
Peers Hardy, CLUSE’s UK distributor, is currently reviewing all of the brand’s key accounts before selecting the right locations to opening more pop-up shops in September.