Citizen Watch aims to reach 3.4 million people via Aviva Premiership Rugby Final sponsorship

Citizen Premiership Rugby

Citizen Watch UK has launched a series of rugby-based competitions ahead of Saturday’s Aviva Premiership Rugby Final.

During the countdown to the match, Citizen, the Official Timekeeper of Aviva Premiership Rugby, is getting fans to guess the time of the first try scored in the Final. The winner will be presented with a Citizen timepiece as well as a signed Premiership ball.

During the final one spectator will be picked at random and shown on the big screen; they’ll receive a Citizen watch and two signed Rugby shirts, one from each finalist.

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Citizen will also have a homepage takeover on the Premiership Rugby website, as well as featuring on the 12 Premiership Rugby Club websites’ and the Aviva Premiership Rugby social media and email channels.

The campaign expects to reach over a million consumers through digital advertising and social media.

An additional 2.5 million rugby fans could be reached through the promotion on the Aviva Premiership website, social platforms and email databases, as well as the 12 Premiership Rugby Club websites.

A further 82,000 fans in the stadium will see Citizen’s LED perimeter boards, in-stadium giant screen advertising and branded stadium clock during the game which will also be televised on BT Sport.

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