Citizen takes Katherine Jenkins to the mall

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Citizen is taking its Katherine Jenkins campaign to the nation’s shopping malls and the London Underground network.

The watch brand is launching its television advert on a number of big screens with creative surrounds at key footfall locations including the Bullring in Birmingham, Intu Metro Centre in Gateshead, Bluewater, Intu Derby, Newcastle’s Intu Eldon Square, London’s Brent Cross, Kingfisher SC in Redditch and Intu Bromley. The promotion has the potential to reach 15.5m consumers.

Citizen will also be giving away the chance to win an exclusive VIP weekend with Mr and Mrs Smith, which offers a hand-picked collection of the most special boutique hotels in the world.

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The Katherine Jenkins campaign will also be seen at seven central London Underground stations including Oxford Street, Bond Street, Waterloo, Victoria, London Bridge, Kings Cross and Liverpool Street. The adverts will reach an estimated 17 million passengers.

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