Citizen Watch UK has secured a 12-month multi-media sponsorship partnership with A+E Networks UK for the launch of its entertainment channel Lifetime.
The channel, which is already successful in the US, launches this November. It is the European debut for the female-targeted Lifetime brand. The deal with Citizen Watch UK comprises brand integration across all on and off air Lifetime platforms, as well as an extensive marketing campaign planned for the launch.
The partnership is further evidence of Citizen’s ongoing strategy to develop brand awareness among female consumers.
The multi-media arrangement encompasses on air product placement and social media, as well as a high-profile marketing campaign incorporating TV, print, outdoor, radio, digital.
The Lifetime network is part of the A+E Networks UK channel portfolio and is available on Sky, Virgin and UPC Ireland.
The watch brand has made a commintment to growing its watch offer for women.