Citizen is ramping up its pre-Christmas marketing in the UK with a television advertising campaign that premieres today.
The adverts starring its Citizen L Sunrise and the new Satellite Wave World Time GPS will screen from today until December 20 in a campaign which will feature more than 1,700 spots this month alone.
The adverts will screen during popular daytime and evening programming across ITV, Channel 4, Channel 5 and Sky.
Citizen brand ambassador Katherine Jenkins OBE stars in the L Sunrise advert, which focuses on the moments before she goes out on stage.
Prime time spots have been booked during Channel 4’s Alan Carr: Chatty Man on Friday and ITV’s Jonathan Ross on Saturday.
A new advert showcasing the brand’s 2015 Satellite Wave World Time GPS focuses on the watch’s advanced features, speed of signal reception and light-powered Eco Drive technology.
The advert will feature on ITV, Channel 4 and Sky News during prime time slots including ITV Early Evening News, Sky News at Nine and tonight’s broadcast of Fargo on Channel 4.
To support the television campaign Citizen will be engaging in an extensive print and outdoor campaign including shopping centres, big screen advertising, the London Underground and POS materials within Citizen retailers.