Citizen drive after next gen customers

Citizen is launching a new range of watches this month designed to appeal to the brand’s next generation of consumer.

The Drive collection from Citizen Watch UK offers models for both men and women and has been designed by the brand’s in-house design team.

Models from the collection are instantly recognisable with a D emblem on the crown and use Citizen’s light-powered Eco-Drive technology.

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Watches from the Drive collection are supported with Citizen’s five year guarantee in the UK and Ireland with retail prices ranging from £139-219.

The May launch will be supported with an online PR campaign utilising bloggers and targeting the 18-34 year old consumer.



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