close

Citizen UK continues Premiership Rugby sponsorship deal

Citizen Watch UK has announced its continued commitment to the sport as the Official Timekeeper of Premiership Rugby.

Story continues below
Advertisement

This season marks the partnership’s fifth consecutive year, with Citizen supporting one of the world’s most competitive domestic rugby union competitions.

Citizen will continue to raise awareness of its core Eco-Drive Collections within the rugby community nationwide, supporting the company’s on-going strategy to grow brand awareness amongst consumers aged 35-55yrs.

The Japanese-based company will continue to receive branding on the LED stadium perimeter boards and stadium clocks as well as on screen TV branding.

Citizen will reach nearly 14,000 fans who, on average, attend each game, 2.5 million fans who attend the entire season and 6 million fans in the UK who engage with Premiership Rugby through both attendance, TV and online coverage.

In-stadium visibility also has international remunerations for Citizen, with more than 200 countries tuning into the games, meaning Citizen will receive a reach of more than 600 million into foreign homes.

Citizen will also continue its branding rights of ‘Try of the Week’ and ‘Try of the Month’. 

‘Try of the Month’ will be covered in the C5 highlights show and C5 live matches, which has a viewing audience of over 440,000.

The content will also be used by BT Sport which receives 417,000 viewers in a weekend, meaning per season, Citizen will reach over 30 million in total.

Mark Robinson, group managing director of Citizen Watch UK, said: “We are delighted to be continuing our partnership as the official sponsor of Premiership Rugby and we look forward to working with Premiership Rugby this season.”

The first televised match of the season airs on BT Sport on Friday 31 August as newly-promoted Bristol Bears host local rivals Bath Rugby at Ashton Gate.

Tags : Rugby Premiership
Alex Douglas

The author Alex Douglas

Leave a Response