Rich kids flaunting their wealth online has become a tasteless sub-community of Generation Z.
Just five of the limited edition all sapphire timepieces have been made in 2016.
30-second television commercial aims to stimulate sell-through for the British brand.
L'Epée teams with MB&F to create a timekeeping Balthazaar robot
Hollywood actor joins eight 'Game-Changing' men in support of the new Piaget Polo S
Brian Duffy looks at the watch highlights of the year
Online game is the latest development in IWC's #B_ORIGINAL campaign
Midnight Masters break some rules after first mastering them
3D shows watch in all its glory
Advert will be shown on ITV 1 in the build-up to Christmas