WatchPro takes an irreverent look at what we learned from SIHH and a week in Geneva.
Over 50,000 pictures and videos were shared from a trade show at which there were 40 exhibitors.
Parmigiani's Tonda 1950, already the brand’s best seller, will be available in stainless steel for £7,950.
WatchPro could list dozens of brands that put blue dials at the centre of their collections.
There were signs of yellow gold making a comeback at SIHH, but rose/red/pink gold continues to shine.
Top end brands are leveraging their commercial partnerships to offer money-can't-buy experiences to customers.
Despite costing around $500 per tonne, the watch industry has made steel into a desirable luxury material.
Richard Mille is the undisputed master of exploiting what economists call scarcity value.
Panerai Lab-ID - Luminor 1950 Carbotech 3 Days shows how classic design is updated with new materials.
Employees at watch brand put their own special SIHH spin on the latest viral video craze.