Employees at watch brand put their own special SIHH spin on the latest viral video craze.
Watch retailer uses 'Facebook Live' to host special panel session discussing key trends and topics from Geneva.
Brand confirms watches will be on sale in 2017 for under CHF 8000 (£6,554) for the first time.
Select Da Vinchi models available to buy three months ahead of release directly and through NET-A-PORTER.com.
Eyjafjallajökull-DNA Burnt Lava watch is inspired by famous Icelandic natural wonder.
Big focus on ladies' watches for leading brand as it ramps up collection for SIHH
Limited edition Skull Pocket incorporates LEDs that use a barrel spring to generate electricity.
Dome gives a panoramic view into the dial created almost entirely from elements of its movement.
Montblanc adopts bronze in its new 1858 Collection timepieces; an on-trend colour today and a material used in early watchmaking.
2017 models have been given the option of a moon phase indicator along with a new chiming reminder function.