Funds from Oris are paying for mini satellite transmitters that track sharks for up to nine months.
Boutique independent watch brand expected to make a renewed push into the UK this year.
The usual skeletonised dials associated with the TNT has been replaced by a solid face.
Price remains unchanged at symbolic 5000 swiss francs.
The 2017 line up features a new black model in the Classic Collection.
30mm and 40mm versions are being launched priced at around £170-195.
City line is a classic watch range for the modern professional gentleman.
Up to 40 diamonds are used in the dial and bezel of top line timepieces that start from just £349.
German watchmaker believes the watch will appeal to speed lovers.
Boom Watches retailers will profit from repeat business from customers constantly wanting to change the look of their watches.