Casio has relocated its London flagship store for G-Shock from Covent Garden to London’s iconic fashion destination Carnaby Street, the second time it has had a shop on the street.
The G-Shock store had a soft opening this week ahead of a formal launch in July.
Mark Gladwin, divisional manager for Casio’s Timepiece Division, told WatchPro that the shop will help retailers see the latest collections displayed in a fully branded environment.
“The G-Shock store in Carnaby Street offers difference to our collectors, ambassadors and consumers. It is is to support our retailers and the good work they do supporting our G-Shock and Edifice watches,” he explained.
“It is a market tool to gain great exposure for the brand,” he added.